Global consumer technology citi4/14/2024 ![]() In keeping with the outsider mentality Bird wants, the operation is based not in Citigroup’s Manhattan headquarters but across the East River in Queens, on the 10th floor of a Citi building that also houses the credit card business. Today the skunkworks operation that Bird created, known as Citi FinTech, is made up of about 40 employees handpicked from various parts of Citi and poached from tech companies such as Amazon and PayPal. Bird decided that to push big changes inside the company, he would first need to think small. But if he put together an elite group within Citi, one that could operate with startup-like speed and agility, he might just get somewhere. Benioff told Bird that he could never hope to change the culture or operations of a banking behemoth, with $1.8 trillion in assets, all at once. It was (CRM) CEO Marc Benioff who gave him the idea. ![]() The week after being put in charge of Citigroup’s (C) consumer banking business last year, Stephen Bird went to Silicon Valley to meet with venture capitalist Marc Andreessen and other tech luminaries in hopes of gaining insight on how to counter the challenge from “fintech”-the rapidly proliferating class of technology startups bent on disrupting every facet of the traditional financial services business. Here’s How Citigroup Is Embracing the ‘Fintech’ Revolution The mega-bank needs to counter a new wave of financial technology startups.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |